Some of our funnels have branches, like if there is a step in the middle that has a failure and stops the entire workflow.

For example, with our personalization in app messaging campaigns we have four touchpoints:

1 - : User entered the campaign experience

2a - : The in app notification failed to deliver

2b - : The in app notification was delivered successfully

3b - : The user selection one of the options on the in app notification

There are two paths here:

1 -> 2a and stop or

1 -> 2b -> 3b

If we want to detail the funnel of a campaign or really any funnel that has a fail state, we currently need to create separate funnels for each branch, which can be cumbersome if there are multiple steps that can fail or multiple variants in an experiment with different events or event orders.